AI decision engine for your website
Your customer's north star for the decisions that matter.
Plaris is the decision engine that sits on your website, helping visitors to determine with confidence why what you offer is right for them. It simplifies decisions and powers the process forward.Plaris GuideExpert digital shopkeeper
LiveWhat are you trying to work out today?
I'm trying to choose the right option, but the differences are not obvious.
Got it. Which outcome matters most right now: lowest cost, best long-term value, or fastest implementation?
Best long-term value.
Recommended next step
Based on what you've said, here's the option most likely to fit and why. Want to compare trade-offs side by side?
Decision confidenceLive
Working with brands across e-commerce and considered-purchase categories
The problem
Websites sell product features. Customers need clarity.
Websites often look good and pitch their products well, but they're rarely good at helping people decide whether this is right for them. And when a visitor isn't sure what fits, what something means, or whether your brand represents the right choice, people just leave quietly. Chatbots powered by humans can't scale across your site, and forms, FAQs, and more product info just won't close the gap.Too many choices, not enough guidance
Visitors stall when options look similar or trade-offs are not obvious. They leave to think about it and too often, do not come back.Information that's hard to make sense of
In categories like finance, healthcare, or B2B, jargon and complexity can confuse people and block decision confidence.No realistic way to talk to someone
Live chat doesn't scale, calls are not always wanted, and forms ask before they answer. Visitors are left to work it out alone.What Plaris is
Plaris is the digital shopkeeper your website's never had.
Plaris is an AI guide built into your website to help people understand their options, find what fits, and move forward with confidence.Plaris acts as a digital shopkeeper, bringing more of the intelligence and personality people value in brick-and-mortar experiences, online.It is trained on your business, on your products, your pricing, and uses language that matches yours so it speaks for you, not an interpretation of what everyone else is saying.Built to deliver real impact across ecommerce, complex decision-making, and information-dense environments, Plaris works to simplify the complex, so your audience feel empowered to take the next step.Guided decisions, not generic chat
Helps visitors move forward with purpose, instead of just answering questions
Grounded in your own proprietary information
Seeks to enable faster purchase confidence, and simplifies the explanation of complex concepts
Conversation trends can be harvested, with insights used to help feed top of funnel marketing and improve decision making on-site
Feeds CRMs and other business tools the insights you need to move ahead
Plaris decision engine
ListenUnderstandRecommendActOur Compass Points
Four things Plaris is designed to do well.
Guide a real decision
Plaris asks, listens and narrows choices in real time, the way a knowledgeable salesperson or advisor would. And because it is trained on your catalogue, the sales specials you have coming up, your opening hours, your services, your pricing and your positioning. Its guidance comes from your own information, not a generic LLM.Supports both quick buys and complex decisions
For e-commerce, it enables faster, more confident purchases. For sites with complex offerings, it provides clearer understanding of what something is and whether it suits your potential customer.Integrates into your existing systems
When a conversation is ready to become a sale, service ticket, enquiry, or checkout, Plaris passes it with full context into your CRM, e-commerce backend, helpdesk, or marketing platform.Turns conversations into ongoing insight
Every interaction tells you something about what your customers want, what they're confused about, and what drives decisions. With our analysis tools you can gain insight you can feed back into your site, your messaging, and your advertising.Where Plaris fits
Setting Your Business Apart from The Competition.
We've designed Plaris to be the tool that sets you apart. We help businesses large and small across a variety of industries to be different in a way that grows their business.Whether it is simplifying the hard to understand, or giving someone the confidence to know they are purchasing the right thing, Plaris will learn in real time, ensuring your business stands out from the competition. Plaris is right for you if you know your site would benefit from the offline experience online, but you know it isn't realistic at scale.E-commerce & retailFinancial servicesSaaS & subscriptionTravel & tourismB2B & considered purchaseHealthcare & insurance
See some use casesOutcomes
Results businesses can measure
In the first month of using Plaris, one tourism client saw dramatic improvements.26.5%
Increase in conversion from visit to sale12.2x
ROAS achieved through better sales conversion-22.6%
Reduction in cost per customerBeyond the conversation
Plaris doesn't just guide. It acts on the decision.
When a conversation becomes a sale, support request, quote, or qualified enquiry, Plaris passes the full context of that interaction into the tools your team already uses. From CRM and ecommerce platforms, to IT helpdesks or marketing systems, Plaris is built to integrate. This means:Sales teams receive better-qualified opportunities with clearer intent and less wasted follow-up.Support teams gain richer, more contextual information about what customers need before a ticket is even opened.Every interaction creates valuable insight into what your audience wants, where they hesitate, and ultimately, what drives action. This helps you refine your website, messaging, your conversion pathways, and even your customer experience.Closing CTA